The Independent sector of the Automotive Aftermarket Industry time after time has been voted "consumers choice" but I believe we can do so much better to make a "dramatic" impact to the consumer and to do that we first have to acknowledge "together" that we have a lot of work to do.
Unfortunately the sector over the next five years will continue to shrink in numbers of effective outlets but that does not mean ineffectiveness of who and what we are as a total sector. The outlets that disappear would not "get on the bus" to be part of the difference that the consumer could notice and experience. As the saying goes, "You can lead a horse to water but you can not make it drink".
The Independent outlets, however, that continuously raise the bar for the consumer/client experience and retain competent staff that understand the culture of excellence, will be the ones that make the difference. Everyone involved in those shops will reap the personal and financial rewards.
I believe deeply in the Independent shop. My clients have proven time and time again they can not be beaten and they are the best in this great country. They make a huge difference to their clients. They make a sound statement for the Independent sector.
I want to carry this nationally with a unique group of shop owners but I need commitment, not rhetoric, not excuses. I need entrepreneurs who say "We can do this" and ones who believe in themselves to be the very best in their marketplace through example and have the self-discipline to execute guided structure in order to stay there.
I need shop owners who have known me over my 34 years through my various magazine articles, experienced my management courses and believe in what I have shown them.
Here is the meat of this message.......I need shop owners across this country to join me and who will accept monthly unlimited one on one council and coaching........who will make the commitment to be part of an effective confidential Focus Group concept of a maximum of 8 independent shops per group .......a Focus Group which has the monthly accountability structure and where the 8 shop owners meet 2 times per year together in a confidential environment for 2 days behind closed doors in a boardroom format to evaluate each peers business in-depth. The meeting location would require members to travel.
Where are you?? Let's do this!!
It's not "cheap" as any typical shop owner would say using typical industry language and thinking ....however, in reality, it is an investment into yourself and your business......BUT here is the good news..... I will not take you on unless I can find $75K to 100K additional gross profit per year out of your current operations. You will see the right ROI or I won't take you on.
First I can only accept people who have been through my 3 day management course in the last 2 years because only then you understand where we are going and what must now be done in the new economic reality.....so get yourself through a course this Fall....click on the blue tab on the www.aaec.ca website called "Upcoming courses". Yes you most likely will have to travel to get through a course.
Once through the class......let's talk in-depth first to ensure there is business compatibility...... then if we proceed we both will sign a mutual confidentiality agreement, I will then fax or e-mail my basic business questionnaire for you to complete and you will send me your last 4 years financial statements for a complementary business evaluation...........if I can't find the additional GP $ of which I will discuss over the phone with you as to where it is... ..it's not going to happen.
So are you ready for change and serving the consumer to the highest possible level??.......and changing your financial life.......and your personal quality of life????........or are you one of the "industry rhetoric" who simply says "what a sales job". Yes you guys are out there too, I'm very aware of that.
I will do my best for you and when we connect into my Focus Group format, I will not let you down!
Listen to the videos that are on the www.aaec.ca website. If you would like you can e-mail me at greenwood@aaec.ca
Pretty hard core message don't you think?? Are you up for it?? I am!!!
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